This is an opportunity to differntiate yourself from the competition. Tell a story that resonates with your audience. It should be interesting, informative, and personable. Give them a reason to fall in love your brand
This is who you are, what you value, and what you offer. This should inspire people, invoke action, and give sense of excellence.
Beacon Lead Magnet
A great cta is persuasive, creates a sense of urgency, and is action oriented.